How can online reviews help you? ~ SALONGENIUS

How can online reviews help you?

With more salon choice than ever before, prospective clients are using online reviews as the most informative tool to help them decide which salon to visit. These cannot be underestimated as reviews help people understand the quality of the services offered by the salon, as well as atmosphere, friendliness and cleanliness!

According to a research conducted by Bright Local (2014), 88% of consumers trust online reviews as much as personal recommendations and only 12% do not read reviews at all. What are the secrets to ensuring customers leave your salon happy and willing to leave an outstanding review to reward your hard work?

We spoke with a well-known salon based in Southampton, that has an overall rating of five stars on SalonSpy and a certificate of excellence winner. When assessing their reviews, we notice that customers review either the friendliness of the staff and the environment in which they received the treatment first, and only then the actual service and results. Here are a couple of examples:

Building relationships with clients is also a key factor and will most certainly ensure good reviews and a higher return rate.

SALONGENIUS in collaboration with SalonSpy offers all salons the opportunity to send their clients an SMS to encourage them to leave a review after their salon appointment. SalonSpy has recognised the importance of creating an online community to utilise the power of word of mouth to benefit both salon owners and consumers. SalonSpy provides listings for every salon and spa in the UK and offers an interactive platform to post salon reviews and create local rankings.

For more information, please contact marketing@salongenius.com or call 01202 311826.