At SALONGENIUS, we always put salon’s needs first. Salon owners asked their questions about marketing your salon and here are our answers:

SALON:  How important are Social Media to market your salon?

SALONGENIUS: Social media can be used both to raise awareness of your salon among your target audience and as an excellent customer service channel.

Facebook, for instance, can be used to tag existing and potential customers, encouraging engagement and discussions. In the digital world, sharing has also become easier. If you want to publish important information, news or relevant content to your business, this will be only one click away and accessible to everyone.

Did you know that over 60% of customers go to social media for customer service because this is quicker and easier to use rather than sending emails?  This is a good service you can provide to your actual and potential customers to raise awareness and build solid relationships with them. Why not try it?

SALON: Can influencers and opinion leaders help targeting your salon?

SALONGENIUS: We always suggest influencers should be involved in the salon marketing strategy. If a salon offers free services to bloggers or popular YouTubers at least once a month, this will increase the salon visibility and engagement as influencers will engage a further relevant audience, raising awareness of the salon and its services. Bloggers reviews can also be shared on the salon social media channels to create further engagement.

SALON: Do you think offers and discounts help to promote a salon?

SALONGENIUS: We think that a good loyalty scheme help to increase customer retention. Give your customers a discount after they suggest the salon to a friend or let them collect points for a free service to increase their retention and return rate!

Do you have any further questions? Email us at marketing@salongenius.com.